Text Me!

If you are a college recruiter, you can now send text messages to your recruits. It falls under the description of “general correspondence.” See this article in the Minneapolis Star Tribune.

Suppose I am recruiting Joe Blow to play basketball for Minnesota. Could I hang a jersey in the rafters of Williams Arena with the name “Blow” on the back and send the recruit a picture of said jersey to his cell phone? I doubt that would be referred to as “general correspondence”, but what does the rulebook say?