Market Power

Musings by an academic economist on the power of markets and the power over markets.

Monday, January 03, 2005

What's in a Name?

The Anaheim Angels of Major League Baseball are now called the Los Angeles Angels of Anaheim. Some research suggests that adding a regional identity positively contributes to franchise values in Major League Baseball. Does this renaming constitute a regional identity since Los Angeles, in this case, refers to the metropolitan area? Does the OC feel slighted? Most importantly, how silly is this name change?