Market Power

Musings by an academic economist on the power of markets and the power over markets.

Sunday, March 13, 2005

What Would Fred Flintstone Say?

A maker of bowling balls is adding various scents to its balls.

One bowling ball manufacturer — Storm Products Inc. — is putting fruit and other popular scents into its mid- to high-end bowling balls, resulting in a steady increase in sales.

More than half the bowlers on the Professional Bowlers Association tour last year used them, including four-time PBA champion Ryan Shafer.

Shafer, who has a contract with Storm, said he may have won a match two years ago in Kansas City because an opponent was distracted by his black licorice-scented ball.

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